Beop raises 6M€ from Breega and WaterStart

Founded in 2016, BeOp develops conversational advertising solutions (survey, quiz, test, form, chatbot, interactive video) for publishers and advertisers.  The French AdTech company raised €6 million, most notably from the European fund Breega and WaterStart Capital. The start-up had previously raised €800,000 from its founders, including Louis Prunel and Martin Comar (Arthur Media Group, Welcoming, P for Performance) and Nicolas Sadki (Teads), and bpifrance.  With this latest round, BeOp intends to strengthen its offer of creative advice, but above all, the start-up aims to develop a club of premium publishers in the United States.