An AdTech new paradigm

A new AdTech innovation cycle has started, as demonstrated by recent investments, acquisitions, and leveraged buyouts, and we believe that French and other European companies are well-positioned to benet from what’s on the horizon.

We believe three AdTech areas are particularly promising and worth further exploration and analysis:

  • A Post-cookie Era
  • From TV to Advanced TV
  • Beyond Expectations with Retail Media


Bonne lecture!